Contextual advertising , -. .
Thanks to advancement, and it is concrete, search optimisation, your site will occupy the top lines in the list of search delivery of yandex. the effect of optimisation long-term enough that allows to number of people from target audience to come on your site. the increase in attendance of a resource gives a high probability of transition of the client from the category potential in constants. and it, accordingly, increases real profit of all organisation.
5 . Contextual advertising .
Are visible already from the first hours of campaign. it favourably distinguishes the given kind of advertising from advancement effect from which it is necessary to wait months. the method of payment is interesting also. contextual advertising is paid proceeding from quantity of direct transitions for the reference of the advertiser, and does not depend on quantity of displays. thanks to that the announcement text stands out only at the inquiry containing keywords, it sees only the interested users making target audience.
Expenses for advertising depend not only from keywords, but also on system of placing of contextual advertising. the most popular in a runet are yandex.the runner and google adwords. they give different advertising platforms and establish the different prices for transition under the announcement. for example, yandex. works with yandex search engines, mail and thematic portals.
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Contextual advertising , .
Use words results not only in growth of publicity expenses. that the quantity of places on an advertising platform on each keyword is strictly limited, transition cost is formed on the basis of auction. who will pay more, that and places the announcement. therefore very important constantly to trace behaviour of competitors and changing prices on cliques.
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