Despite set of various tools of internet advertising, a little what of them can be compared on popularity to banner advertising. to that there are reasons.
First, speed of influence. as soon as the banner is placed on a platform, it there and then starts to operate and involve clients on a site of the advertiser. the effect from campaign is swept up at once, instead of in some months, as in a case with search advancement.
Secondly, ease of adjustment under target audience. depending on on what clients of a sort the advertising campaign is calculated, parametres of display of a banner are set and corresponding platforms get out. it is possible to establish not only display region, but also age, and even financial position of prospective audience.
Thirdly, increase of recognition of a brand. one of the major functions of a banner was and there is a creation and maintenance of image of the company. qualitatively traced banner and participation of a site in banner networks i promote popularisation as services rendered by you, as well as the company as a whole.
Banner network Represents a database of the registered sites. the client of a banner network can place the banner on pages of other participants of a network. thanks to provided in some networks (from english target the purpose) the participant himself solves on what sites will be placed its banner. it is possible to establish not only subjects, but also the exact address. that is certain sites can be made priority, and some to ignore. thereby you raise in advance probability of transition on your banner. hence, efficiency of an advertising campaign increases.